About Us
Lal Multi Activities Co. Ltd is one of the leading national companies in export, import, general trading, and general supplies, in addition to medical and non-medical operation services.
About the Company
Lal Multi Activities Co. Ltd is one of the leading national companies in the fields of export, import, general trading, and general supplies, in addition to medical and non-medical operation services for both the public and private sectors. The company operates within an integrated business environment aimed at delivering services and projects in accordance with the highest standards of quality and excellence in the Sudanese and global markets. It benefits from its advanced position in the healthcare sector through general import licenses and accredited medical agencies, in addition to its growing activities in the agricultural, industrial, food, and logistics sectors.
Our Vision
To become one of the leading global companies in export, import, and general trading, and to achieve leadership by opening branches and offices worldwide through a well-planned expansion strategy.
Our Mission
To provide essential services to all segments of Sudanese society, enrich the local and regional markets, and achieve sustainable economic development.
Our Objectives
General Objectives
- Contribute to the revival and reconstruction of the Sudanese economy
- Protect the environment and maintain sustainability
- Achieve economic growth at all levels
- Support domestic and international trade
Specific Objectives
- Continuous human resource development
- Quality control and monitoring to improve performance
- Execution of expansion and growth strategies
- Customer satisfaction and long-term partnerships
- Application of quality and safety policies
Our Values
- Implementation of an integrated management system
- Commitment to international quality and professionalism standards
- Honesty, integrity, and transparency
- Flexibility, initiative, and responsibility
Work Strategy
- Diversification and entering new sectors such as contract manufacturing and medical/industrial products.
- Financial planning and strategic studies to ensure sustainability and growth.
- Strengthening relationships with strategic clients in public and private sectors.
- Developing national capacities and applying corporate governance to reduce risks.